Targeting Children With Treats

On January 25, 2012, First Lady Michelle Obama and Agriculture Secretary Tom Vilsack unveiled new requirements for nutritional standards in the National School Lunch and School Breakfast Programs across the nation. The official press release outlines the improvements to school lunch programs that are expected to enhance the health of children at school as well as lessen the childhood obesity trend. Under the new rules, schools will be required to double the servings of vegetables and fruits per meal.

In an effort to support the nutritional standards for school meals and our teachers and students, we have created an infographic, “Targeting Children with Treats” with statistics sharing lifestyle, consumption, and media activity relating to children. It takes a community to raise a child and we know how important teachers are to the growth and development of our students! We encourage you to help as we spread this important message!

  Feature the infographic on your site:
  • Mario Wilson

    I am so glad that you are bringing this topic to light. The obesity rate is growing by the minute in America and it’s sad, but if we can just slowly but surely bring awareness to it, we can make a difference.

  • Ritarrr

    Thank you for presenting this information in the readable graphic. Thanks also for providing the coding to feature it on other web sites. I’ll use it on one of my blogs: The Survive and Thrive Boomer Guide or the Boomer Consumer.

  • Hunterr

    why/how the surrender monkeys seem do to it way better….

  • Casey

    Good info on ads and childhood obesity but it leaves out this stunning fact: In 1983, companies spent $100 million marketing to kids. Today, they’re spending nearly $17 billion annually.

  • Jennifer (Food, Mommy!)

    Thank you for the addressing this issue, but we need to do more. It is at school where my child receives most of her “treats.” Pizza parties and candy for rewards, holiday parties where parents are asked to send candy, soda and chips, and sweet extras in the lunch line. The maketers are the least of my worries. We need to step up as the adults in our child’s lives and say NO!

    • imdanica

      The isolated instances in which your child receives treats at school is a drop in the bucket compared to the endless hours of advertising she is exposed to in a given week. It is important not to underestimate how advertising affects people. I work in advertising, so please take my word for it– advertisers know how to get through to people without them even knowing it.

      By all means, schools should not be serving up ice cream, cookies and other sweets– this perpetuates the idea that “dessert” is necessary or that sweets are a necessary component to a meal. That being said, parents need to be dilligent at all times– matching your child’s exposure to heavily-marketed junk foods with explanations of why those foods are bad and why they need to have healthy food instead– and, like you said, being firm about what children receive as “treats” at school.

  • Mollykate74

    Why double the servings? Isn’t the idea to promote healthy eating not overeating? This makes no sense. My child was sent home “sick” because he felt pressured by ‘no waste lunch’ to eat what he couldn’t finish, and made himself sick. Maybe we should leave the health of the children to the children and their parents, not the school, pto, gov etc.

  • Babszilla22

    There needs to be changes everywhere. I thought the school lunch was balanced until I found out every day he can choose chocolate milk canned fruits and A cookie. guess what he ate every time.

  • ALLaugh

    Having us double the servings of vegetables while not banning GMO’s in this country is hardly a “step up.”
    We also need to demand that animals and NOT fed antibiotics and hormones!!! My 8 year old granddaughter (and her friends) has breasts!!! Trust me it’s not genetic.