Getting an MBA in Marketing Online

Marketing attracts customers and keeps them engaged. For those who want to become marketing leaders at businesses, it’s worth considering an MBA marketing online program. Graduates may go on to pursue marketing leadership roles in a variety of business settings and apply their marketing knowledge to advance their careers.

Explore Online MBA Programs with a Concentration in Marketing

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Syracuse University’s Online MBA

  • Top-ranked online MBA¹
  • No GMAT Required
  • As few as 24 months to complete

¹The Princeton Review – Top 50 Online MBA Programs 2021 (Retrieved January 5, 2021)

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UNC Kenan-Flagler Business School- Online MBA

  • #1-ranked online MBA²
  • GMAT waivers available for experienced professionals
  • As few as 18 months to complete

²U.S. News & World Report – 2020 Best Online MBA Programs

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American University’s Online MBA

  • No GMAT required
  • Six focus areas available
  • Complete in as few as 15 months
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University of Denver's Online MBA

  • GMAT waivers for experienced professionals
  • As few as 21 months to complete
  • Concentration options available in marketing and finance
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The University of Dayton- Online MBA

  • As few as 12–15 months to complete
  • GMAT waivers available
  • AACSB accredited
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University of California, Davis- Online MBA

  • On-campus MBA ranked among the top 50 MBA programs by U.S. News & World Report since 1996
  • Students can complete the program in as few as 24 months
  • The Graduate School of Management at UC Davis is AACSB accredited
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Pepperdine Graziadio Business School- Online MBA

  • Complete in as few as 20 months
  • GMAT waivers are available to qualified applicants
  • Scholarships available
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Can You Earn a Marketing MBA Online?

Yes, there are many online MBA programs that offer a marketing concentration. A Master of Business Administration with a concentration in marketing gives students a foundation in business principles and best practices, as well as courses focusing on marketing strategies. A concentration in an MBA program is similar to a major in an undergraduate program. Students learn core business foundations in the MBA program and have the opportunity to dive deeper into marketing theories and strategies.

Online MBA students take all their courses online, on their own device. There’s still group work, but it’s all coordinated digitally. 

Online MBA in marketing programs can be convenient for students who want to study while they continue to work and don’t want to relocate to attend class on campus.

What Does an Online Marketing MBA Cover?

The American Marketing Association describes marketing as the “activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.”

MBA marketing online program students learn the same core business skills of management, leadership, business planning and finance. Delving deeper into marketing, online marketing MBA programs also cover skills like:

  • How to research and analyze consumer behaviors and purchasing trends.
  • Best practices for advertising, branding, market research and global marketing.
  • How to use customer insights to create business value.
  • How to build profitable customer relationships and optimize lifetime customer value.
  • How to determine the need for creating new products and/or services.
  • How to create competitive and creative strategies.
  • How to implement targeted distribution, pricing and promotional plans.
  • How to use marketing tools and technologies.
  • How to analyze data to develop marketing strategy.

At the conclusion of an MBA in marketing program, students should understand the techniques to achieve business goals through branding, sales and value proposition strategies. Students will be able to work successfully with other business teams and be marketing leaders in a variety of settings.

MBA Concentration in Marketing Curriculum

Most MBA programs, regardless of concentration, will have an introduction to marketing course. In this type of course, students learn about marketing fundamentals, terminology, definitions, concepts, theories and practices. 

Students with an MBA concentration in marketing will take more in-depth marketing courses, such as:

  • Marketing Management: In a marketing management course, students learn how to use product policy, distribution channels, pricing and communication to create business value.
  • Strategic Brand Management: In this course, students learn how to apply marketing concepts to branding. Topics covered might include how to establish brand values and positioning, how to implement brand marketing programs and how to market a brand to grow it globally.
  • Marketing Research: In a marketing research course, students learn how to create a research plan, how to design research questions, how to conduct research with a target audience, how to analyze focus group data and how to develop and deliver research insights.
  • Marketing Analytics: In this course, students learn how data can inform marketing strategy and common statistical analytical procedures related to marketing decisions. 
  • Services Marketing: In a services marketing course, students learn techniques specific to marketing service-focused businesses, not products. 
  • Digital Marketing: In a digital marketing course, students learn marketing strategies specific to the internet, including email marketing, social media, content marketing and other web-based strategies.

In addition to marketing-specific courses in an MBA in marketing online program, core business MBA courses also cover management and leadership, international business and ethics.

Master of Marketing vs. MBA in Marketing: What’s the Difference?

There is some overlap with a master of marketing versus an MBA in marketing, but there are also key differences. A master of marketing is a highly specialized, marketing-specific graduate program focused on advanced marketing tools, theories and strategies. This degree is best for those who want to work exclusively in marketing positions.

An MBA in marketing gives students a holistic view of business functions and how marketing interacts with those. An MBA with marketing helps business students improve their understanding of marketing, which can benefit them whether they work in a marketing role or not.

What Jobs Can You Get with an Online MBA in Marketing?

Some online MBA in marketing graduates work in business roles that aren’t marketing-specific. The benefit of studying a marketing concentration is that grads have a better understanding of marketing that they can apply in whatever role they have.

Other online MBA in marketing students work directly in marketing. They might get an MBA in marketing to advance their careers by furthering their education. Or, an MBA in marketing can help business professionals move into a marketing-related role if they haven’t previously had experience in one.

Some job titles an MBA in marketing grad might pursue include:

  • Brand marketing manager
  • Chief marketing officer
  • Content manager
  • Creative director
  • Creative marketing manager
  • Digital marketing manager
  • Marketing communication director
  • Marketing consultant
  • Marketing research analyst
  • Product marketing manager
  • Social media director

According to the U.S. Bureau of Labor Statistics (BLS), the number of jobs for advertising, promotions and marketing managers is expected to grow 8% between 2018 and 2028, which is faster than average. For market research analysts, the BLS projects 20% more jobs between 2018 and 2028.

What is the Average MBA in Marketing Salary?

Marketers in leadership roles have the potential to earn more than the national average salary. According to the BLS, the 2019 median pay for marketing leadership roles was:

In general, the BLS reports higher education is associated with higher earnings. In 2019, the median usual weekly earnings for those with a master’s degree were $249 more—$12,948 a year—than for those with a bachelor’s degree.

MBA in marketing salaries will depend on a variety of factors, including the location of the job, company, role and title. 

Explore Accredited MBA in Marketing Online Programs

Marketing is integral to business growth. Professionals use marketing strategies to position their products or services to the public to create customer relationships and attract leads and sales. If you’re interested in advancing your business career, an MBA in marketing online can expand your knowledge, whether you work in marketing or another field.

Explore Online MBA Programs with a Concentration in Marketing

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Syracuse University’s Online MBA

  • Top-ranked online MBA¹
  • No GMAT Required
  • As few as 24 months to complete

¹The Princeton Review – Top 50 Online MBA Programs 2021 (Retrieved January 5, 2021)

Discover Syracuse University’s Online MBA

UNC Kenan-Flagler Business School- Online MBA

  • #1-ranked online MBA²
  • GMAT waivers available for experienced professionals
  • As few as 18 months to complete

²U.S. News & World Report – 2020 Best Online MBA Programs

Discover UNC Kenan-Flagler's Online MBA

American University’s Online MBA

  • No GMAT required
  • Six focus areas available
  • Complete in as few as 15 months
Discover American University’s Online MBA

University of Denver's Online MBA

  • GMAT waivers for experienced professionals
  • As few as 21 months to complete
  • Concentration options available in marketing and finance
Discover University of Denver's Online MBA

The University of Dayton- Online MBA

  • As few as 12–15 months to complete
  • GMAT waivers available
  • AACSB accredited
Discover The University of Dayton's Online MBA

University of California, Davis- Online MBA

  • On-campus MBA ranked among the top 50 MBA programs by U.S. News & World Report since 1996
  • Students can complete the program in as few as 24 months
  • The Graduate School of Management at UC Davis is AACSB accredited
Discover UC Davis' Online MBA

Pepperdine Graziadio Business School- Online MBA

  • Complete in as few as 20 months
  • GMAT waivers are available to qualified applicants
  • Scholarships available
Discover Pepperdine Graziadio's Online MBA

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Last Updated July 2020