The 2022 Guide to Online Bachelor of Marketing Programs
Online bachelor’s in marketing programs offer students the option to major in marketing without needing to study on campus. Many colleges and universities offer accredited programs, although the admission requirements for each program differ by school.
A Bachelor of Marketing degree may help you work in a field with a higher-than-average growth rate and competitive salary package.
What Is a Bachelor of Marketing?
A Bachelor of Marketing is a college degree that usually requires four years of full-time study. Online and part-time studies are likely to take longer. Bachelor of Marketing degrees often fall under the business department of colleges. That is because a Bachelor of Marketing degree is closely linked to a Bachelor of Business Administration degree. The difference is that a Bachelor of Business Administration or Management degree has a much broader scope. In contrast, a Bachelor of Marketing degree is more specialized.
Focus areas of a Bachelor of Business Administration include project management, leadership and critical thinking, along with subjects touching on marketing. On the other hand, students majoring in marketing could concentrate their studies around topics like consumer behavior, content marketing, marketing strategy and market research and analytics.
A bachelor’s degree in marketing can be completed online in various formats. Fully online courses conduct all academic activities online, including instruction, testing, assignments and discussions. Hybrid or blended courses combine in-person instruction with online learning. Face-to-face web-enabled learning encourages students to attend virtual meetings with instructors and peers via webcam and virtual meeting programs like Zoom.
Online Bachelor’s Degree in Marketing, Accredited Programs
An accredited bachelor’s in marketing degree is usually required for positions in marketing management, promotions and advertising. College accreditation is conducted by accrediting agencies. These agencies are overseen by the U.S. Department of Educationand ensure that a college or institution of higher learning meets and maintains specific educational standards.
Bachelor’s in Marketing Online Program Admissions Requirements
Online bachelor’s degree admissions requirements may vary from school to school. Most colleges or universities ask for at least the following:
A completed application. Many universities provide applications on their websites that can be filled out and submitted online.
A personal essay. This may also be called a college essay or personal statement.
Transcript. Your transcript notes your entire academic record, including all the courses you have taken and the grades you received. Sometimes schools require official transcripts sent directly from the academic institution.
A letter of recommendation. This letter should be written by someone who has been in an academic or working relationship with you. It typically describes your characteristics, performance, experience and capabilities, among other things.
Your resume or curriculum vitae (CV). Although this is not always a requirement, it is recommended.
The course curriculum for marketing majors differs depending on the program. However, many cover similar topics. Core courses you could expect to complete as part of a BA in marketing program include:
Introduction to marketing design
Basics of digital marketing
Marketing research and reporting
Marketing law and ethics
Strategic sales and sales marketing
Search engine optimization and marketing strategies
These core courses will often be supplemented by several elective courses to help enhance your knowledge in your field of study and obtain more specialized knowledge. For example, elective courses for someone pursuing a marketing major could include digital marketing or sales management.
Prerequisites for a Bachelor’s in Marketing Online Degree
Each school has its own marketing degree prerequisites students need to meet to be admitted into an online or in-person bachelor’s in marketing program. Some schools may only require a high-school diploma and that you are able to study in English. Other schools may require an associate or bachelor’s degree.
Online Bachelor’s in Marketing FAQ
Choosing a career path in marketing or changing your field is an exciting, possibly intimidating decision. Here are some frequently asked questions about getting an undergraduate degree in marketing to inform your decision.
Is Marketing a Good Major?
While much of the answer to this question is subjective, an increase in jobs relating to marketing, marketing management and market research will inevitably lead to a higher demand for bachelor’s in marketing graduates. Still, a growing job market is only one of the reasons to consider obtaining a Bachelor of Marketing degree.
Most Bachelor of Marketing degrees include courses in statistics and analytics. That means some math will be required. For some schools, an introduction to statistics course could be a prerequisite for the Bachelor of Marketing degree program.
Find the Best Bachelor’s in Marketing Online Program For You
Because schools offer a range of Bachelor of Marketing programs, all with different admission requirements and areas of focus, only you would be able to decide which one is the best fit for you and your career goals. The best online marketing degree is the one that is best suited for you based on your qualifications, interests and career aspirations. As you do your research, exploring these bachelor’s in marketing scholarships may assist you in your final decision.