What Is a Bachelor of Communications?
An undergraduate majoring in communications can develop leadership, persuasion, research and presentation skills that may help in various work environments such as business, education and government. Coursework for this major covers various topics, typically including public speaking, communication theory and group communication.
It is common to confuse a communications degree with a marketing or journalism degree. While they may have common undergraduate degree paths, the three differ. A communications degree concentrates on communicating information effectively. In contrast, a marketing degree focuses on the relationship between consumers and products/brands, how they interact and how to shape those relationships through product design and advertising.
In comparison, a journalism degree may benefit students interested in writing or reporting for print, online or broadcast publications. Subjects and skills covered in this undergraduate program include classes in legal issues (libel and liability), research and writing material to meet deadlines and how to interview sources.
An advantage to a Bachelor of Communications degree is that you can tailor it to your interests and career goals such as journalism or writing through a concentration or electives to build particular skills.