When I was a kid, I’d always get told off for being glued to the TV. Nowadays, all we hear is how little TV kids are watching! Instead, the youth of today are firmly seated, smartphone in hand, watching the current hottest YouTube influencer. It’s not surprising that they consume media in this fashion. YouTube provides infinitely more possibilities than television ever could. Social interaction, supreme choice over what to watch, portability and an easy way to speak with the real person behind the screen.